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canada goose black friday sale Yao retirement deals blow to uk canada goose outlet league’s China efforts canada goose black friday sale

canada goose clearance TORONTO (Reuters) Yao Ming provided the National Basketball Association (NBA) with slam dunk marketing ventures in China and his retirement on Wednesday will severely reduce interest for the game in Asia, according to experts. canada goose clearance

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Canada Goose Jackets they are going to have major challenges moving the needle in China in a meaningful manner without Yao. Canada Goose Jackets

canada goose China is the NBA largest market outside of the cheap Canada Goose United States and keeping the interest of 30 million viewers who tuned in weekly during the season will be a daunting task as many fans have already been tuning out with Yao on the sidelines. canada goose

canada goose clearance sale Yao missed the entire 2009 10 NBA Canada Goose Online season after suffering a fractured bone in his left foot and the seven foot, six inch (2.3 meter) center has canada goose factory sale not canada goose uk shop played since injuring his ankle during his fifth game of the 2010 11 season. canada goose clearance sale

buy canada goose jacket He Canada Goose Parka finally decided to retire cheap canada goose uk after an eight season career where he was an eight times All Canada Goose sale Star and averaged canada goose store 19.0 points and 9.2 rebounds in 486 career NBA games. buy canada goose jacket

canada goose store The canada goose clearance sale league has about 50 different networks broadcasting games in China. canada goose store

canada goose coats on sale It is no coincidence these numbers were reached while Yao played in the league. He helped canada goose coats boost the Canada Goose Jackets popularity of the league in China and throughout Asia, spiking merchandise sales and television ratings for games in which he played. canada goose coats on sale

canadian goose jacket was both a novelty and a great bridge between the uk canada goose NBA trying to grow overseas and of course the importance of China, said Michael Cramer, director of the Texas program in sports canada goose and media at the University of Texas at Austin. canadian goose jacket

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Canada Goose Parka WANING INTEREST Yao has been the centerpiece of the NBA allure in Canada Goose Coats On Sale China for years, so it is no surprise that interest there has already started to wane as injuries limited him to five games over the past two seasons. Canada Goose Parka

Canada Goose sale has already been canada goose black friday sale a significant drop off in interest since Yao has not been playing much the last couple years so we might not see a significant reduction from current levels, said Ganis. Canada Goose sale

Canada Goose online A cheap Canada Goose Parkas three week canadian goose jacket lockout that threatens to cancel the 2011 12 season is also working against the NBA in China, where a year without games could cause irreparable damage Canada Goose online in a market that no longer has a proven All Star to call their own. Canada Goose online

cheap Canada Goose But even though the retirement of Yao creates a hole in the NBA marketing efforts canada goose uk outlet in China, the league ability to market other top players like LeBron James and Kobe Bryant could potentially keep Chinese interest from evaporating. cheap Canada Goose

buy canada goose jacket cheap NBA has done an exceptional job promoting the league and other players in China, and while buy canada goose jacket cheap we won see a return to the pre Yao days, the baseline is now significantly higher, said Ganis. buy canada goose jacket cheap

canada goose coats even though the baseline of interest in China is far higher than it would Canada Goose Outlet been had Yao never emerged, they are still going to have a very tough time moving the needle. (Editing by Julian Linden and Peter Rutherford) canada goose coats.